Increase customer involvement with WhatsApp notification template for auctions that make the bidders get information in real time.
This WhatsApp notification template for auction helps you send a timely warning, offer update, and winner confirmation easily.
To create a WhatsApp message template:
- Enter the developer.facebook.com, visit WhatsApp section> configuration.
- Click Manage telephone numbers, And that will lead back to WhatsApp Manager.
- Navigate to Manage templates and click Create a template.
- Choose Utility and click Next.
- Enter a Template name and select a Language.
- In Fill part, add Header, Body, and Footer.
- Select the number in the type of variable.
- Choose There isn’t any For sample media files.
- Enter the text in the header.
- In BodyInclude your main message and until 8 dynamic variables.
- Review and save your template.
We have provided a WhatsApp template content sample that you can use on the body when making your template.
You are free to use your own content; However, please make sure that the variable declaration remains the same.
Do not use more than 8 variables, and avoid using additional spaces or special characters in both variable names and body content.
In addition, we have included sample images to show the correct way to declare variable names.

After being made, send it to be reviewed and approved to Meta. After Meta verifies your template, you can import it to Product auction application Under the Whatsapp Template section.
1. After winning
Header: You won auction.
Dear {{1}} {{2}}<br>Congratulations! You have won an auction. Proceed further to complete your purchase. Product Information: {{3}},Base Price {{4}} {{5}},Your Highest Bid {{6}} {{7}},Thank you for participating, Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: bid_price_currency
- {{7}}: bid_pice
- {{8}}: store_name
2. Reminder Buy
Header: product purchase reminder.
Dear {{1}} {{2}}<br>This is reminder for you to proceed further and buy this product. Product Information: {{3}} Base Price {{4}} {{5}}. Your Highest Bid {{6}} {{7}} of You, Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: bid_price_currency
- {{7}}: bid_pice
- {{8}}: store_name
3. After the proxy loses
Header: You will lose auction.
Dear {{1}} {{2}}<br>Seems you are going to lose the auction. Someone placed a higher bid than your proxy amount or your proxy bidding amount is not enough to place next higher bid. If you want to be in auction, make a bid. Product Information: Product Name {{3}} Base Price {{4}} {{5}}. Your Proxy Bid {{6}} {{7}} of You, Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: proxy_bid_currency
- {{7}}: Proxy_Bid
- {{8}}: store_name
4. Cancel the winner
Header: Cancellation of Won Bid.
Dear {{1}} {{2}}<br>Your won bid for the product {{3}} has been cancelled due to the reason that purchase and payment process for the product was not initiated/completed. You will not be able to buy this product on the won bid price anymore. Product Information {{3}} Your Bid {{4}} {{5}}. Regards {{6}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: bid_price_currency
- {{5}}: bid_pice
- {{6}}: store_name
5. After being defeated
Header: Someone puts a higher offer than you.
Dear {{1}} {{2}} Someone placed a higher bid than you. If you want to be in auction, make a bid. Product Information Product Name {{3}} Base Price {{4}} {{5}} Your Bid {{6}} {{7}} of You. Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: bid_price_currency
- {{7}}: bid_pice
- {{8}}: store_name
6. After joining the auction
Header: Thank you for joining the auction.
Dear {{1}} {{2}}<br>Thank You for joining the auction. Following are the auction details Product Information Product Name {{3}} Auction Start Date {{4}}. Regards {{5}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: auction_start_date
- {{5}}: store_name
7. Join the auction reminder
Header: Auction will begin.
Dear {{1}} {{2}}<br>The auction you joined is going to start. Following are the auction details<br>Product Information Product Name {{3}} Auction Start Date {{4}}. Regards {{5}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: auction_start_date
- {{5}}: store_name
8. Combining Returns
Header: Auction joins the cost returned.
Dear {{1}} {{2}}<br>A voucher code has been assigned to you in context of your active participation. Discount code {{3}} This Voucher code can be used for your next purchase with us. Regards {{4}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: discount_code
- {{4}}: store_name
9. Runner Up Mail
Header: Hey, you are waiting.
Dear {{1}} {{2}}<br>You are the runner-up winner for our recent auction. You will be the winner of this auction if current winner fails to comply Terms & Conditions. Product Information {{3}} Base Price {{4}} {{5}} Your Bid {{6}} {{7}} of You, Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: bid_price_currency
- {{7}}: bid_pice
- {{8}}: store_name
10. Highest Bidder
Header: Offer now you can lose auction.
Dear {{1}} {{2}}<br>You are the highest bidder in our auction but you have not met the reserve price so, you won't be eligible for winning the auction. Please bid more as the reserve price is {{3}} Hurry Up and Bid Now.The auction will end at {{3}} Product Name {{4}} Regards{{5}}.<br>
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: end_date
- {{4}}: Product_name
- {{5}}: store_name
11. After the customer’s offer
Header: The offer was successfully placed.
Dear {{1}} {{2}} Thank you for placing your bid. We are delighted to confirm that your bid has been successfully recorded for the product. Product Information {{3}} Base Price {{4}} {{5}} Your Bid {{6}} {{7}} Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: bid_price_currency
- {{7}}: bid_pice
- {{8}}: store_name
12. After the customer’s proxy offer
Header: A proxy offer was successfully placed.
Dear {{1}} {{2}} Thank you for placing a proxy bid on our platform! We’re excited to confirm that your proxy bid has been successfully registered for the product. Product Information{{3}} Base Price {{4}} {{5}} Your Proxy Bid {{6}} {{7}}. Regards {{8}}.
Variable states
- {{1}}: Customer_FIRST_Name
- {{2}}: customer_last_name
- {{3}}: Product_name
- {{4}}: base_price_currency
- {{5}}: Base_price
- {{6}}: proxy_bid_currency
- {{7}}: Proxy_Bid
- {{8}}: store_name
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